Classic has been working with OK! Beauty Box for several years as their packaging partner, supporting their subscription service and seasonal launches as the brand has continued to scale. What started as a single packaging design project has evolved into multiple subscription box developments, ranging from an initial order of 10,000 units to over 650,000 units.
“You’re our packaging partner, and I wouldn’t go to anyone else.”
What started as a single packaging design project has evolved into multiple subscription box developments, ranging from an initial order of 10,000 units to over 650,000. As subscription order volumes increased, so did the packaging quality. Working together, we developed the LokBox, a sustainable solution with a tamper-evident locking system, made to protect the product inside. This eliminates stickers & tape, improves efficiency, reduces labour time and delivers “a double-digit reduction” in product theft.
“The first impression is so important. This box brings everything together”
In 2023, Classic supported the development of OK! Beauty Box’s first advent calendar, starting with a small test size, which they sold out.
In 2024, they significantly scaled the project, becoming OK! Beauty Box’s largest investment, and they sold out again. Their Christmas offerings have since expanded to include crackers and beauty boxes, adding to their growing selection.
“We weren’t convinced the market needed another beauty advent calendar, but Classic helped us every step of the way, and we sold out two years in a row!”
